Faced with increasingly fierce market competition, more and more enterprises begin to pay attention in the marketing of human factors, the maximum to meet customer needs. Customer service is the company through marketing channels to meet customer needs and provide, including pre-sales, sale, sale and other services. Customer service aims to meet customer demand for services, customer satisfaction is to evaluate the success or failure of the only enterprise customer service indicators. Only customer satisfaction can lead to the enterprise customer loyalty, retain customers in the long run. Research shows that customers have the necessary services in order by four levels.

   1. To meet the individual needs, customers need to understand the products and services. Enterprises should provide detailed site information on products and services, large amount of information using the Internet, convenient query, without the constraints of time advantage, meet customer needs. Company’s Web site also has a sound system such as web site back online customers and other call system to facilitate better and enterprise customers to communicate, but also for enterprises to better retain target customers. Improve their competitiveness.

   2. Customers further products and services, you may experience problems need to be online help. Purchasing products or buy products, customers will encounter many problems that require an enterprise to help solve these problems include product installation, commissioning, trial and troubleshooting.

   3. For more difficult or network marketing sites failed to provide answers, customers want direct contact with business people to seek more in-depth services, solve more complex problems.

   4. Customers only need to know the products and services, need to be online help, and further contacts with business people, there may be willing to actively participate in product design, manufacturing, distribution and service throughout the process, the pursuit of more personalized products and services required .

    Four levels of customer service to promote each other, to meet the needs of low-level, the better, the more one can promote high levels of demand for services. The higher the level of satisfied customers, higher satisfaction, and corporate relations more close. Increased levels of customer demand process is understanding the needs of enterprise customers to gradually improve the process, but also concerned about the degree of support for enterprise customers to gradually improve the process.